We help brands create and participate in meaningful and measurable conversations across social that builds relationships with their customers and fuel advocacy. We live and breathe social and engagement is the name of the game. Marketing is no longer a one-way street. In this social environment, we believe that engaging social brands don’t just talk, they listen. And they don’t just share, they deliver value. The idea is to spark conversations between brands and people that build deeper relationships. Also, by using social online listening you can gain insight into your customers’ desires, behaviors and how they perceive your brand. We use this knowledge to develop a unique and own able tone for your brand’s personality. This is the launch pad from which we create and spread relevant content across social communities, moving your brand from just talking, to being talk able.
Facebook, Twitter, and Linkedin, Flickr, Google + and Pinterest offer standard platforms for any sized company to get involved with but there are a whole host of emerging platforms and figuring out what to focus on can be a daunting task. Strategy is dictated by being somewhere that works for you – and getting there fast. Because when a brand can quickly find new platforms where it can have a meaningful exchange with its customers, it can get a leg up on the competition and build more engaging, long-term relationships. Some of the social marketing services we offer are:
Social properties establishment
Any business large or small can benefit from establishing social properties for their company but establishing and populating these with meaningful content can be resource intensive and you want to make sure you are focusing resources on the best ROI possible. We can help assess your company and guide establishment of the right social properties. Getting you company setup on the right social brands is a key component to establishing legitimacy for your business and opening up connections with potential customers that will benefit you in many ways.
One approach uses social media to broadcast commercial messages and seek customer feedback. Another approach steers clear of direct broadcasting in favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing various tasks for the company for free. Business social strategy can be tricky because consumers use social platforms to interact with their friends, and firms are seen as intruders who interrupt the experience. One technique is to not just broadcast to people but to arrange interactions between them, too. Once the company facilitates these interactions, it can go back to those who it helped and interact with them with a new level of trust. We can help you find the right strategy that fits your business to harness the power of social using your business brand and digital properties. We can provide a solid social strategy around your business to harness this social power and allow you to connect to more people where they are online.
You need to be listening to how customers are talking about and trying to interact with you brand. One bad review on social can go viral and create a marketing nightmare for your business. By listening proactively you can establish meaningful connections with potential customers and current customers. This allows you to open up the conversation between you and you customer in a whole new way. Fast responsive reactions to social reach outs is necessary in this environment and we can help establish this process and even execute for you.
Many business focus on building communities around a concept, cause or solutions and sponsoring this community as a way to connect with new customers. This can be a powerful tool in expanding you reach across a whole new set of customers or harnessing you target customer base to provide meaningful information that is connected with your company and brand. We can help you build and execute on a powerful community experience that can help drive brand awareness and customers for your brand.
Content development & distribution
Content cadence, approach and distribution of messages for social is a lot of work. What should you be talking about, how often and how do I best deliver those messages is the question many small business are asking. We can help deliver a content calendar, content strategy and best practices for engaging and communicating across all the main social experiences. We can also take these strategies and execute content strategy for posting, engaging and measuring success of campaigns and approaches across all platforms.
Social media measurement
As with all digital platforms, measurement becomes a key aspect of tracking success with your social platforms. Time and resources are valuable and you want to be concentrating on the platforms that bring the best ROI for your efforts. We can help with monitoring and reporting on connections, engagement, and interactions with social properties.
People trust people and facilitation of influencer marketing is a growing and powerful tool for your company. Credible word of mouth across the online ecosystem is a way for brands to connect with today’s social influencers, innovative creators and powerful brand advocates to meet our clients’ marketing objectives. Social influencers continue to grow in popularity, and word-of-mouth remains the most trusted form of marketing, we can deliver effective influencer and earned media approaches to help our clients meet their business objectives. Whether it’s generating buzz by finding and activating a brand’s most powerful advocates, connecting with bloggers on certain relevant content topics, collaborating with influencers as brand storytellers and content creators, or partnering with famous digital personalities as brand spokespeople, we can help facilitate these connection to expand the reach of you brand and message exponentially.