Clarus Group – Digital Re-design and Evolution
2015 to Current – Long Term agreement for Management of Clarus Group Digital presence.
Program with Clarus Group to redesign their corporate site to a fully responsive design for their Business Consulting Company. Established a new digital logo, new digital brand and imagery, and build out a new full Web Site using mobile focused approach. Established new imagery for the site and brand. Built out new content for pages to showcase solutions offered by the company and methodology approach for work done for clients. Integrated XML feeds to top job boards and built a job listing section to showcase open jobs for the company. Established Blog and content to showcase thought leadership and outlined a plan for providing case studies, eBooks, infographics and IT solutions expertise online. Built gated content pieces to provide lead generation and lead nurturing tactics for providing new leads to Sales group for new clients. Built an online payments shop for collecting money for Training Events done through the company.
- Web site Redesign – Full responsive design rebuild
- WordPress CMS development
- Branding and Imagery complete redesign
- Social media establishment and content cadence management
- Content Management for thought leadership and lead nurturing
- XML feeds and job sites integration for Indeed and others
- Integration with Talent Rover cloud based job management software
- Marketing Automation
- Content Marketing
- Digital Marketing
Contracting for ongoing digital work for the company. Currently working on a suite of industry microsites targeted on Scaled Agile Project Methodology and Salesforce.com mastery. Check it out at www.clarusgp.com.
Domain and Hosting, Web Design, Web Development, Site Content, Systems Integration, Social, Content Marketing, Logo and Branding, Paid Advertising & Media, Email Management
Responsive Design – mobile site