Inspiring Quotes To Guide Your Digital Marketing Strategy

quotes

Looking for some inspiration this week and ran across a good article on profoundry which contained a gathering of quotes that pertain to marketing , design and digital. My personal favorite is, “People ignore design that ignores people. “ 10 Top Digital Marketing Quotes 1. “Take a risk and keep testing, because what works today […]

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New Site Launch – Sorelle Interior Style

Sorelle Home

Design and Development of a new Website for a local Small Business.  Two awesome innovative ladies started a new business this summer doing interior design for homes and retail organizations.  The team called Cribb Design to get their new Website designed and build to promote their new business.  This project was to build out a […]

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New Site Launch – Career Life Solutions

Career Life Solutions

Launched a new Website for a local Small Business startup. Local Entrepreneur started his own business doing life counseling and needed a Website to outline his services and to get the word out that his new business is in full swing.  This project was to build out a full Website using mobile first approach and […]

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Inbound marketing techniques to grow your business

Marketing...digital

Are you looking for long term, sustainable techniques to grow your business? Do you want your clients to find you instead of only relying on an outbound sales strategy? When implemented correctly, an inbound marketing strategy can generate a consistent stream of qualified prospects. Some of these are standard and familiar marketing processes such as blogging […]

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Submit Your New Website to Search Engines

SEO

In order to get visibility on all search engines, we highly recommend manually submitting your website pages to the search engines. The search engines give no guarantee of ranking your page because you have manually submitted it, however, it is a tool that we use to let the search engines know that we have new […]

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2015 Web Design Trends

web design trends

The loudest content medium out there has finally learned how to be quiet. In 2015, web design moved away from information overload to an aesthetic revolving around empty space and simplicity. Taking a cue from magazines, web pages are using large high-definition photographs and typography to lure in readers with eye-pleasing openers before revealing further content. […]

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TNW digital innovation conference

tnwconference

TNW is putting on a digital innovation conference today in New York and streamline live online.  I’ve been tuning in most of the day between work.  The schedule is located online and has been a decent lineup of tech speakers. I especially liked the keynote by Adam Leibsohn from www.giphy.com and his take and imagery and the […]

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Innovation and Customer Expectations

Customers

Innovation and Customer Expectations Customer expectations are evolving as innovations continue to shape our everyday experiences. The adoption rates for new technology also seem to be quickening, fueled by the younger generation and several of these new platforms moving from ideas into products. Staying ahead of the curve in terms of strategy and application will […]

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How Digital Marketing is Reshaping the Way Companies do Business

Company digital signage

Consumer Technology is moving at a blistering speed these days. The last decade has ushered in a world of social media, smart devices, mobile apps and companies have been modernizing their marketing technologies to keep pace with their customer’s behaviors. Some companies have caught up their users behaviors and are pushing digital trends across their […]

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Sales is the new Marketing

Marketing

As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. People prefer going online for most of their information. As a result, buyers resist generic sales outreach, and they are both more informed and opinionated when they finally do. Marketing automation has enabled an […]

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Business Analyst resource guide

BA spotlight

At the heart of any digital position is the functional level definition of Web/Mobile/App change. The business analyst position is the lifeblood of defining this change and shaping the requirements for an organization. I have put together a online resource guide that I have used over time to stay up-to-date with the latest information and […]

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Digital Marketing

Digital marketing now

All marketing groups for companies are being ushered into leveraging digital into their mindset for all marketing activities. It is not just a new channel for marketing anymore but a new approach to marketing which offers a unique understanding of customer behavior. The industry is being fueled by the internet and insurgence of mobile (smartphones […]

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The truth about customer experience

Customer Journey

I’ve been thinking a lot about digital experiences and customer journeys lately and ran across an ebook from Harvard Business Review that did a nice job of spelling out the some of the problems with corporations and the focus on customer experiences across digital, retail, face to face and ongoing.  Definitely worth a read for […]

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The omnichannel focus

Omnichannel

The retail industry is at an inflection point, or “reset moment”, triggered by mass consumer adoption of digital selling channels, particularly “smart” mobile devices. Armed with information instantly available to them in the digital domain, consumers now take “the store” with them wherever they go, in their pockets and purses. What consumers want are relevant […]

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Web 3.0 is responsive vs adaptive Web design

Responsive Design

It seems like the next generation of Web evolution (Web 3.0) is centered around this concept of responsive vs adaptive Web design. There is so much information around this concept of architecture and design for your Web experience across online, tablet and mobile that I am spending some more time researching the concepts.  With my […]

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CES best gadgets and concepts

CES

Gadgets, glittering as far as the eye can see in crowded halls and hotel suites throughout Sin City. Wearable gadgets. Computing gadgets. Gadgets for your feet, for your pets, for your ears, for your kitchen, for your car, even gadgets for your windows. PC world did a recap of the coolest tech for 2015 that was on display at […]

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2015 is the year to get your HDTV

I’ve been following the CES buzz pretty close this year and like many consumers, I’m pretty interested in getting a new Big TV for the cribb and upgrading to a HDTV.  If you care about image quality or future-proofing your big-screen purchase, this is the year to buy a 4K TV. These TVs, also known […]

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Load up these apps for your new iphone

Apps

If you got a new iphone over the holidays, your probably looking for some killer apps to take up the space on that shiny new gadget.  The verge ran a series of articles for best apps for Andriod, iphone, ipad, windows, kindles, games and pc’s recently and here is some some information around the iphone […]

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Navigation Trends for 2015

Navigation

I’ve been researching approaches for navigation trends across online entities for web, mobile and apps. As with much of web design, it usually comes down to preference and in the case of corporate design,  there is a lot of design by committee.  However, there are some interesting approaches to simplifying navigation via the mobile navicon design […]

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Transforming your company to fit with digital

Design

The Next Web did a thought provoking article this week titled , Digital Darwinism: Transforming your business in the #selfie era. I like how it addressed the issue at hand.  Anybody working in a corporation’s digital area , like me, has to keep wondering is there a better way to bring about change.  Digital transformation […]

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The mac turns 30!

Mac

In addition to everything else, the first Macintosh was funny. On January 24th, 1984, 30 years ago today, Steve Jobs first revealed the computer he’d been talking about so much onstage at the Flint Center at DeAnza College in Cupertino, and he let it speak for itself. 27-year-old Jobs was all but unrecognizable from the […]

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The SEO landscape is changing

SEO

Here’s a closer look at five trends that will shape your SEO success in the year ahead. 1. Effective SEO has three pillars. A strong SEO strategy has three core components: links, content and social media. What’s become more pronounced in the last year is the relationship between these elements. Content must be laser focused […]

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A cultural manifesto for Netflix

Netflix

Facebook’s No. 2 top dog, COO Sheryl Sandberg, recently said that Netflix’s company culture document “may well be the most important document ever to come out of the Valley.” The document, a bullet-point-happy PowerPoint, has become a cultural manifesto for the Internet’s economic epicenter, amassing over 3.2 million views on Slideshare.net. More than simply a […]

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Bizo brings in 22 million in revenue last year

Bizo

Tech Crunch reports : Bizo, a startup that helps advertisers reach a business audience, says that it brought in $22 million in revenue in 2012. Access BIZO now at : http://www.bizo.com/home >> The company spun off from ZoomInfo in 2009, and it has raised a total of $20 million from Bessemer Venture Partners, Venrock, Crosslink […]

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Twitter launches Vine …their six second video app

Twitter has officially launched its Vine video sharing app in the IOS App Store this week. The media is buzzing about it being the instagram of video and the battle between facebook (who owns instagram) and twitter (who owns vine) rages on. Right off the bat, I love the idea and think that it’s a […]

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Tech related conferences for 2013

Conference

It that time of year to take a look at the conferences out there that we should attend and/or track to stay on top of the latest and greatest. Found a great article with a comprehensive look at all the conferences this year. I listed the key ones here and a few of the interesting […]

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iPad for Business

ipad

Information Week put out a great article on common iPad/Apps issues in the workplace and how to solve them. iPad is Here: Get Used To It I can’t print from my iPad! I can’t read PDFs! I can’t view PowerPoint presentations! Have you uttered any of these phrases yourself–or heard them in the office? Apple […]

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The future of mobile

Mobile

This presentation gives an overview of the mobile market in today’s environment. Interesting read and to think we are just half way through the potiential conversion from dumb to smart phones. http://www.businessinsider.com/embed?id=4f6b71486bb3f7cd43000012&width=400&height=430

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Fancy – the new pinterest like commerce platform

Fancy

New York based start up Fancy is stacked with a board that includes Jack Dorsey of Twitter and Square and original Facebooker Chris Hughes; endorsements from celebrities like Kanye West.  There is a tight-knit community fancying top-notch content and building a social commerce platform that allows brands and merchants to sell products directly from Fancy.  Check it out at […]

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Mobile app news

Apps

Latest awesome apps to get now. hipmunk – travel site opmized with apps for ios and android www.hipmunk.com tripit – travel site optimized with apps for ios and android www.tripit.com cinq photo – iOS app for bringing photos to you apple devices – iOS app page grocery iq – site grocery shopping list apps for ios and […]

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Pinterest growth and design – infographic

Pinterest

Pinterest is two-year-old social bookmarking site that lets users collect and share things they like on the web and its growing in popularity. The site is driving increasingly significant amounts of traffic to retailers’ websites. The service enables users to create online bulletin boards, or “pinboards,” for popular categories such as home decor, food and […]

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Web site news

Web

Notable and cool social sites recently surfed – January 2012. Oyster – New Travel site   www.oyster.com Xobni – Outlook/Android/ios contacts social enhancement   http://www.xobni.com Web Maxed – Small Business Web Help   www.webmaxed.com We Follow – Social Charts   www.wefollow.com Klout – online social media influencer score site   www.klout.com BCC Click – Internet Blog England   http://news.bbc.co.uk/2/hi/programmes/click_online/default.stm Media Bristo […]

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Mobile app news

Apps

I love my ipad and my android tablet and working on becoming an app master. I’ve been playing catchup on my video podcasts for apps.   Here are some notable and must haves. Livestand – news and magazine app for ios and android   www.livestand.com Flipboard – news and social media aggregator and magazine site for ios   […]

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Twitter redesign

Twitter

Twitter launched a fairly significant redesign to its interface and hopes to catch more users and keep them longer. The company looks to broaden its appeal by simplifying its process for new users while providing a more robust platform. The new design puts ease of use front and center, an effort to bridge the gap […]

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Mobile App News

Apps

This week we feature a few suggested apps from summer webisodes of ipad today. Thanks Leo and Sara!  www.twit.tv. Diptic – photography app NatureSpace – meditation and space music app National Geographic – top 50 photos – nat geo photo app Epson Iprint – printer app from ipad to printer Bing – search engine app […]

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Shopper 2.0

Shop

You see it as you go down the aisles of Walmart, Costco or any department store or supermarket: Customers with one hand on their cart and the other on their smartphone, price-comparison shopping and looking for deals. Such customers spend an average of 16.9 hours a week on their phones, a new study shows. CheckPoints, […]

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The social media numbers

Social

Social Media numbers…2011 695 MILLION – Number of Facebook users. 148+ MILLION – Number of Linkedin users. 140 MILLION – Number of tweets created each day. 2.5 BILLION – Number of visits Facebook, Twitter and LinkedIn together received in one month alone. 164 MILLION – Number of active blogs.

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What’s a facebook fan worth?

Facebook

A recent study by Hitwise in the UK has revealed that a Facebook fan is worth 20 additional visits per year to an on-line stores. All good on-line retailers know their ratios and will know how many sales they will achieve for every 100 or 1,000 visitors to the web site. From there it is […]

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Gamification?

Gameification

I keep hearing this buzz word in relation to giving out awards on the web for participation like farmville or badges on foursquare etc. But what is it really and does it hold any merit in my Web world. To me, it goes way beyond just awards but the concept of gamification to me really […]

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Google+ is finally here!

Google +

Google+ is finally live and working well. Google+ has been dubbed Google’s last chance to break into the social media scene. While early attempts Buzz / Wave / etc did not lead to success for Google , this new roll out has seemed to hit the mark. I’ve been using it and it seems to […]

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