Chrome Browser add ons

chrome

Setting up some new browsers and thought I would blog a list of list of decent chrome extensions that I have been using.  Chrome Browser continues it lead in the browser growth area for browser of choice for web surfers across desktop and mobile.  The chrome web store provides a plethora of free add ons […]

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Inbound marketing techniques to grow your business

Marketing...digital

Are you looking for long term, sustainable techniques to grow your business? Do you want your clients to find you instead of only relying on an outbound sales strategy? When implemented correctly, an inbound marketing strategy can generate a consistent stream of qualified prospects. Some of these are standard and familiar marketing processes such as blogging […]

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Submit Your New Website to Search Engines

SEO

In order to get visibility on all search engines, we highly recommend manually submitting your website pages to the search engines. The search engines give no guarantee of ranking your page because you have manually submitted it, however, it is a tool that we use to let the search engines know that we have new […]

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2015 Web Design Trends

web design trends

The loudest content medium out there has finally learned how to be quiet. In 2015, web design moved away from information overload to an aesthetic revolving around empty space and simplicity. Taking a cue from magazines, web pages are using large high-definition photographs and typography to lure in readers with eye-pleasing openers before revealing further content. […]

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How Digital Marketing is Reshaping the Way Companies do Business

Company digital signage

Consumer Technology is moving at a blistering speed these days. The last decade has ushered in a world of social media, smart devices, mobile apps and companies have been modernizing their marketing technologies to keep pace with their customer’s behaviors. Some companies have caught up their users behaviors and are pushing digital trends across their […]

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Sales is the new Marketing

Marketing

As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. People prefer going online for most of their information. As a result, buyers resist generic sales outreach, and they are both more informed and opinionated when they finally do. Marketing automation has enabled an […]

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Business Analyst resource guide

BA spotlight

At the heart of any digital position is the functional level definition of Web/Mobile/App change. The business analyst position is the lifeblood of defining this change and shaping the requirements for an organization. I have put together a online resource guide that I have used over time to stay up-to-date with the latest information and […]

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Digital Marketing

Digital marketing now

All marketing groups for companies are being ushered into leveraging digital into their mindset for all marketing activities. It is not just a new channel for marketing anymore but a new approach to marketing which offers a unique understanding of customer behavior. The industry is being fueled by the internet and insurgence of mobile (smartphones […]

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The truth about customer experience

Customer Journey

I’ve been thinking a lot about digital experiences and customer journeys lately and ran across an ebook from Harvard Business Review that did a nice job of spelling out the some of the problems with corporations and the focus on customer experiences across digital, retail, face to face and ongoing.  Definitely worth a read for […]

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The omnichannel focus

Omnichannel

The retail industry is at an inflection point, or “reset moment”, triggered by mass consumer adoption of digital selling channels, particularly “smart” mobile devices. Armed with information instantly available to them in the digital domain, consumers now take “the store” with them wherever they go, in their pockets and purses. What consumers want are relevant […]

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2015 is the year to get your HDTV

I’ve been following the CES buzz pretty close this year and like many consumers, I’m pretty interested in getting a new Big TV for the cribb and upgrading to a HDTV.  If you care about image quality or future-proofing your big-screen purchase, this is the year to buy a 4K TV. These TVs, also known […]

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Navigation Trends for 2015

Navigation

I’ve been researching approaches for navigation trends across online entities for web, mobile and apps. As with much of web design, it usually comes down to preference and in the case of corporate design,  there is a lot of design by committee.  However, there are some interesting approaches to simplifying navigation via the mobile navicon design […]

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Transforming your company to fit with digital

Design

The Next Web did a thought provoking article this week titled , Digital Darwinism: Transforming your business in the #selfie era. I like how it addressed the issue at hand.  Anybody working in a corporation’s digital area , like me, has to keep wondering is there a better way to bring about change.  Digital transformation […]

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The mac turns 30!

Mac

In addition to everything else, the first Macintosh was funny. On January 24th, 1984, 30 years ago today, Steve Jobs first revealed the computer he’d been talking about so much onstage at the Flint Center at DeAnza College in Cupertino, and he let it speak for itself. 27-year-old Jobs was all but unrecognizable from the […]

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The SEO landscape is changing

SEO

Here’s a closer look at five trends that will shape your SEO success in the year ahead. 1. Effective SEO has three pillars. A strong SEO strategy has three core components: links, content and social media. What’s become more pronounced in the last year is the relationship between these elements. Content must be laser focused […]

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