Digital Marketing

Digital marketing now

All marketing groups for companies are being ushered into leveraging digital into their mindset for all marketing activities. It is not just a new channel for marketing anymore but a new approach to marketing which offers a unique understanding of customer behavior. The industry is being fueled by the internet and insurgence of mobile (smartphones and tablets) to drive the interface for consumption and the rise of social experiences to drive information. Digital groups have always flip-flopped between traditional IT groups and Marketing groups in the past, but what defines the role of a digital marketer these days?

The team at highlighted a recent info graphic that showcases a life of a digital marketer…

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