Web 3.0 is responsive vs adaptive Web design
It seems like the next generation of Web evolution (Web 3.0) is centered around this concept of responsive vs adaptive Web design. There is so much information around this concept of architecture and design for your Web experience across online, tablet and mobile that I am spending some more time researching the concepts. With my direct experience in corporate Digital marketing, I know this is still a very relevant issue with most companies out there today.
When designing and building a website today, it’s essential for enterprises to think about how users will access their website – will it be from desktops, smartphones, tablets (or all three)? What’s not as clear to many, however, is the best way to achieve this state of cross-device compatibility. Two of the hottest approaches to implementing multi-screen websites are responsive Web design (RWD) and adaptive Web design (AWD), but there is a lot of confusion about the two. While some consider RWD and AWD to be competing, they are, in fact, complementary.
So which is better? Well that depends on a few things.
With adaptive design, designers can send only what’s needed to the browser in order to provide the best user experience. It can get rid of resources that are not needed and can make sure the HTML is optimized to the screen. Another advantage of AWD is that designers and developers can think beyond screen size and add in other factors that the server can use when outputting the site markup, such as location, device capabilities and more. It is interesting to note that most relatively simple websites like blogs, even popular ones are using RWD, while more complex sites like big news publications, and big e-commerce sites like Amazon and eBay are using AWD or a combination of RWD and AWD.
Websites can use RWD techniques and combine it with AWD whenever it makes sense. This approach can help designers and developers enjoy the best from both worlds – the simplicity of RWD when writing new content and knowing it will always be “responsive,” while still optimizing the overall site layout and structure using AWD server-side scripting.
Image credit above – bee iconic…