Transforming your company to fit with digital
The Next Web did a thought provoking article this week titled , Digital Darwinism: Transforming your business in the #selfie era.
I like how it addressed the issue at hand. Anybody working in a corporation’s digital area , like me, has to keep wondering is there a better way to bring about change. Digital transformation is the latest trend in business where companies invest in new technologies to align with the evolution of customer expectations and behavior. Even though digital transformation implies a technology first approach, it is in fact a much more human process. Everything begins with understanding where and how traditional strategies and models stray from the activities and expectations of digital customers. Change then becomes informed by gaps and opportunities that emerge as a result. Read the full article here.